Building plastic model kits is a fascinating pastime. Any modeler will tell you that what he builds is absolutely not a toy. The vast majority of models are from history. The accuracy of models is typically what is measured during contests. There are a wide variety of genres that use models from military to sci-fi, from cars to space.
Just like any other hobby, there are people at all different levels of experience. However, the type of person that enjoys model building will likely stick with it for years to come. The time, precision and overall dedication to make one model is just part of the puzzle. There is also the relatively high cost of the hobby. Not necessarily the models themselves, but the tools required to do a quality model.